stylist | content creator | designer

Think of me as your fashion doula.

I'm here to make the design world accessible to people who usually find it intimidating. Guiding you each step of the way, in the direction you want to go.

I work as a personal stylist, content creator, luxury shopping guide, and design expert based in Cape Town, South Africa.

nice things people say about me:

  • Hannah Lavery, Designer

    I absolutely loved watching the videos Lou created for us... It is incredible to see someone breathe fresh life into a product. 

    I have literally worn my own clothes in new ways since watching them!

    more about collaborations 

  • Alma, Follower

    I don’t consume any fashion content besides your special brand of realness, practical advice and sensational good taste (which goes beyond trends). You inspire me to look like the best version of me.

    more about personal styling 

  • Dorus Mhor, Jeweller

    I’ve loved watching all your videos and your fearless approach to pairing pieces!

    I’m sure I’m not the only one that feels like they’ve gained a virtual friend just from watching your chatty, funny camera style.

    use my promo codes 
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Louise Park Ross is the founder of Loving the Look Babe, and offers personal styling and image consulting in Cape Town and online. She's also a qualified fashion designer, content creator and more. She's worked in the industry in various roles for over 2 decades. I wear my heart on my sleeve and believe in authenticity. That’s what, I believe, sets me apart in this industry.

who is lou?

I’m Louise, a personal stylist, qualified fashion designer, content creator and more based in Cape Town, South Africa.  I’ve worked in the industry in various roles for over 2 decades.

I wear my heart on my sleeve and believe in authenticity.  That’s what, I believe, sets me apart in this industry. 

more about me

in the works: