stylist | content creator | designer

I don't take myself very seriously, which means I make the design world accessible to people who would usually find it intimidating.

I want to share things in my life that bring me joy.

Fashion | Interior | Lifestyle | Travel

I absolutely loved watching the videos Lou created for us, not only because they are entertaining, but because it is incredible to see someone breathe fresh life into a product. 

I found her content relatable and inspiring - I have literally worn my own clothes in new ways since watching them!

I hope to work with her many many more times in the future.

HANNAH LAVERY, Designer

I’m such a fan! I’ve loved watching all your videos and your fearless approach to pairing pieces is really inspiring!

I’m sure I’m not the only one that feels like they’ve gained a virtual friend just from watching your chatty, funny camera style.  Can’t wait for the next series / feature video.”

DORUS MHOR, Jeweller

I don’t consume any fashion content besides your special brand of realness, practical advice and sensational good taste (which goes beyond trends). 

I am thinking about my wardrobe & my body differently because of you.

I’ve gone out and bought stuff because of you. Not because I want to look like you but because you inspire me to look like the best version of me.

ALMA, Instagram Follower

I simply want to tell you that I think you are absolutely spectacular! You seriously have sort of superpower that spreads good vibes like confetti around those in your proximity, lucky us!

JANI - Instagram Follower

I'm not kidding when I say you literally have dramatically changed the way I approach getting dressed and it brings such incredible JOY!

It is far reaching, it impacts all areas of my life. You bring incredible change and beauty, THANK YOU!

ELJOH - Instagram Follower

who is lou?

I’m Louise, a qualified fashion designer, stylist, content creator and more.  I’ve worked in the industry in various roles for over 2 decades.

I wear my heart on my sleeve and work holistically on any project.  That’s what, I believe, sets me apart in this industry. 

I don’t go by the design “rules” because I believe that rules are limiting in creative self expression. Be that in fashion, interiors or in general lifestyle. 

I understand design, clothing construction, fabric and how to use these as tools to be the best version of yourself in this very weird world.