Hi, I'm Lou.

I’m Louise Park-Ross, a personal stylist, qualified fashion designer, content creator and more, with over 20 years working in the industry.

My training and hands-on experience means I know design, clothing, construction, fabric, and how to use these as tools to be the best version of yourself

about

my styling philosophy

The fashion world has made a list of right and wrongs for everyone to follow. You may have heard these from your mom or an ex-partner, to not wear something because of whatever fruit-shaped body they say you have, or to avoid horizontal stripes for fear of taking up space.

These rules weren't made to make you feel good - they are there to sell books and make other people money. 

That's where I come in. Together, we'll unlearn the rules you've held onto and dig deeper to see what clothes you actually feel good in. Then we can develop your own clothing philosophy - based on what silhouettes and colours you like, what you feel good wearing, and your lifestyle.

It'll be playful. We'll try things out, see what works, and let go of what doesn't. 

Having one set of rules was never going to work for everybody. Let's figure out what works for you.

 

never perfect, but always trying

I love supporting local brands and choosing natural fabrics. That said, not everything in my wardrobe - or my clients’ wardrobes - follows this perfectly, and that’s okay. 

There's no judgement here. The goal isn’t perfection, it's about making thoughtful choices where we can, within your budget. We’ll work together to do our best while keeping it realistic and enjoyable.